The Ultimate Pillow Guide

Everything You Need To Know About Pillows from A-Zzz's

Float Away on a Cloud of Comfortable Pillows

Choosing the right pillow can transform your sleep quality. Our pillows are thoughtfully designed to support a sound and healthy sleep routine. Whether you’re looking for soft support, medium firmness, or a firmer pillow, this pillow buying guide will help you choose the perfect pillow for a good quality sleep.

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The Fundamentals of Choosing the Right Pillow

The right pillow provides proper support for your head and neck, keeping your spine aligned and helping to reduce neck pain. A sleeper pillow that complements your different sleep styles—whether you’re a side sleeper, back sleeper, or stomach sleeper—helps you sleep soundly and wake up feeling refreshed and ready to take on the day.

The secret to choosing the perfect pillow lies in understanding its three core elements:

  • Pillow Fill: Influences the softness, insulation, and overall feel of the pillow.
  • Fabric: Impacts breathability and contributes to the pillow’s overall comfort.
  • Density/Firmness: Determines the level of support a pillow provides to ensure proper alignment for your sleeping position.

Pillow Fillings: What’s Inside?

The pillow fill is what gives a pillow its character and comfort. Here’s a closer look at the options available:

Known for their ability to contour to the shape of your head and provide excellent neck support, these pillows are ideal for those needing extra stability.

Synthetic fillings have become a popular choice for their practicality, affordability, and impressive advancements in quality. Designed to mimic the softness and comfort of natural materials like down, these fillings are perfect for those seeking hypoallergenic, low-maintenance options without compromising on comfort.

  • Microfibre Pillows:
    Crafted from ultra-fine synthetic fibres, microfibre pillows deliver a soft, lightweight feel that closely resembles the cosy comfort of down. These pillows are naturally hypoallergenic, making them ideal for those with sensitivities to allergens like dust mites. Additionally, microfibre pillows are machine washable, making them incredibly easy to care for and a top choice for convenience and hygiene. Their balanced combination of softness and support makes them versatile, suiting side, back, and combination sleepers alike.

A classic choice, feather and goose down pillows are celebrated for their blend of luxurious softness and supportive structure. Filled with the fine undercoat feathers from geese, they are incredibly light and fluffy, providing excellent insulation for a cosy night’s sleep. Goose down pillows are available in various options to suit different preferences:

  • Hungarian Goose Down Pillows: Known for their premium quality, Hungarian goose down is soft, breathable, and provides exceptional loft, making it ideal for those seeking ultimate comfort.
  • Siberian Goose Down Pillows: Renowned for their extra loft and warmth, these pillows are perfect for colder climates or sleepers who enjoy a snug, cocoon-like feel.
  • Canadian Goose Down Pillows: A luxurious choice offering superior consistency, Canadian goose down pillows are lightweight yet supportive, combining elegance with functionality.
  • Edelweiss Goose Down Collection: A premium range that combines fine goose down with meticulous craftsmanship, designed for those who want the best in softness, support, and durability.

Natural fillings are a premium choice for pillows, offering exceptional comfort, breathability, and a range of unique benefits. Perfect for those who value sustainable materials and luxurious textures, natural fillings cater to a variety of sleeping preferences while ensuring a restful night’s sleep.

  • Silk Fillings:
    Naturally hypoallergenic and incredibly smooth, silk filled pillows are ideal for those with sensitive skin or allergies. Silk is naturally breathable and helps regulate temperature, keeping you cool in summer and warm in winter. Silk-filled pillows are also gentle on hair and skin, reducing friction and irritation for a more comfortable sleep.
  • Wool Fillings:
    Wool is a highly breathable and temperature-regulating material, making it suitable for year-round use. It’s naturally hypoallergenic and resistant to dust mites, mould, and bacteria. Wool-filled pillows provide firm yet comfortable support, perfect for sleepers who value a natural, eco-friendly option.
  • Cotton Fillings:
    A soft and breathable choice, cotton fillings are perfect for those seeking a natural, lightweight option. They’re hypoallergenic, easy to care for, and ideal for warm climates due to their excellent moisture-wicking properties.

Our Commitment to Ethical Pillow Practices

We take pride in ensuring transparency throughout our supply chain. From responsible sourcing to strict adherence to animal welfare standards, every step of our process reflects our dedication to quality, sustainability, and ethical practices.

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Choosing the Right Pillow for Your Sleeping Style

Your sleeping position plays a major role in determining the best pillow for you. The right pillow ensures proper alignment of your head, neck, and spine, helping you wake up refreshed and free of discomfort. Here’s how to choose a pillow based on how you sleep:

Choose from the best pillows for side sleepers, with firmer options that provide the right support to keep your head and neck aligned while easing shoulder strain.

A medium-firmness pillow works best, ensuring your head stays supported without tilting too far forward.

Choose a soft pillow to keep your head and neck in a neutral position, minimizing stress on your spine.

Consider a sleeper pillow that adapts to multiple positions, such as a memory foam pillow or one with mixed fillings, to ensure comfort no matter how you sleep.

How to Choose the Best Pillow for You

Think about your sleeping position and how much support you need. When visiting a pillow shop, it's essential to determine the best pillow types for different sleeping positions. For example, back sleepers require a soft pillow that provides adequate support without straining the upper spine.

  • Consider whether you prefer natural or synthetic materials.
  • If you tend to overheat, look for pillows with cooling properties like our Coolflow Dream Pillow.
  • If you’re dealing with neck pain, a memory foam or latex pillow can offer targeted support.

Caring for Your Pillow

Caring for your pillow is vital to keep it in tip-top shape for (many) years — read on for care instructions and tips.

  • Fluff up your pillow daily (by giving it a good shake)
  • It's a good idea to allow it to air out when changing your bedding
  • For minor stains or spills, we recommend just spot-cleaning with warm (mildly soapy) water, ensuring it dries thoroughly.

Down Pillows

  • For machine washing, ensure your washer and dryer have ample space.
  • Use minimal gentle detergent (no softeners, or cleaning agents), and run on a 30/40°C gentle cycle.
  • Pillow must be thoroughly dried on low heat (use drying balls to aid drying process, and remove occasionally to fluff up). Remove promptly when dry.
  • Do not dry-clean.

Synthetic Pillows

  • These pillows are machine washable. Ensure your washer and dryer have ample space.
  • Use gentle detergent (no softeners, or cleaning agents), and run on a 40°C cycle.
  • Should be thoroughly dried on low heat (use drying balls to aid drying process).
  • Remove promptly when dry.
  • Can be professionally laundered - most competent launderettes offer duvet cleaning services.

Silk Pillow

  • Professional laundering is recommended.

A pillow’s lifespan depends on proper care. New pillows, especially memory foam ones, may feel stiffer due to unsoftened fibers; lying on them for a few days and washing them before first use can help improve comfort and reduce germs. Most synthetic pillows and some memory foam pillows are machine washable, but always follow the manufacturer’s instructions. For down and feather options, consider professional cleaning to maintain their original shape. Replace pillows every 1-2 years to ensure they provide adequate support.

Any Questions?

We’re here to assist you—feel free to reach out anytime!